Homes with Unique Listing Descriptions Sell for More Money

unique listing descriptions

For-sale listings touting spa-inspired bathroom features, entertainer-friendly kitchen amenities, or other unique listing descriptions sell for more money than expected, according to Zillow analysis.

While timing is certainly important, a home's listing description can also have a significant impact on its final sale price. For-sale listings mentioning keywords like "steam shower," "professional appliances" or "heated floors" can sell for up to 29 percent more than expected, according to Zillow's 2018 Home Features that Sell analysis.

Zillow® analyzed listing descriptions from nearly four million homes nationwide that sold between January 2016 and December 2017 to see how certain keywords referring to home features, amenities and design styles impacted their sale price.

Listings mentioning "steam showers," an enclosed shower that can also be used as a steam room, saw the highest sale premium of all the keywords analyzed – selling for 29 percent above expected values. Other spa or wellness-focused home features like "meditation room" or "free-standing tub" were also found in top-performing listings.

Homes touting "professional appliances" and other unique chef-friendly amenities like "pizza oven," "outdoor kitchen" or "prep sink" also sold for a premium.

"While everyone has different style preferences, when it's time to sell, being specific and strategic with your home's listing description can have a big financial payoff," says Jeremy Wacksman, Zillow's Chief Marketing Officer. "Homes with spa-inspired bathrooms, chef-like kitchen amenities and certain craftsman or farmhouse features are very popular among today's buyers. If you have these features in your home, try to highlight them in listing photos and descriptions as it may help catch a future buyer's eye."

While there are a variety of reasons a home may sell faster or for more money than expected, understanding what's popular among buyers can also help homeowners thinking about remodeling. For example, for-sale listings touting "new carpets" saw no boost in sale price, but listings mentioning "hardwood floors" sold for a 10 percent premium while those with "herringbone patterned floors" sold for as much as 21 percent more than expected.

Unique Listing Descriptions

Effect on Sales Price

Most Common Metro

Steam shower

29%

Chicago, IL

Professional appliance

29%

Los Angeles, CA

Pizza oven

26%

Los Angeles, CA

Pet shower

25%

Denver, CO

Outdoor kitchen

25%

Dallas, TX

Entertainer or prep sink

25%

Los Angeles, CA

Shed or garage studio

24%

Los Angeles, CA

Heated floors / radiant heat

24%

New York, NY

Meditation room

24%

Los Angeles, CA

Wine fridge

22%

Los Angeles, CA

Chef's kitchen

21%

Los Angeles, CA

Craftsman

21%

Seattle, WA

Herringbone or parquet floors

21%

New York, NY

Free-standing tub

21%

Los Angeles, CA

Solar panels

21%

Los Angeles, CA

Coffered ceiling

20%

Atlanta, GA

Outdoor fireplace

20%

Los Angeles, CA

Carrara marble

19%

Los Angeles, CA

Home theater

19%

Denver, CO

Farmhouse sink

19%

Los Angeles, CA

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